Business intelligence in gastronomy

Customer Intelligence in Hospitality refers to the use of data analytics and business intelligence tools to extract insights and make smart decisions in the hospitality industry. By leveraging the power of technology and data, hospitality businesses can improve efficiency by

-Streamlining operations (identify inefficiencies in their operations and take corrective measures to optimize processes)

-Personalising guest experiences (capturing and analyzing guest data, including preferences, behaviors, and spending patterns, in order to meet individual needs

-Improving revenue management(identifying patterns in consumer behavior, demand trends, and market dynamics, optimizing their pricing strategies and revenue management techniques to maximize profits) and

-Enhancing marketing efforts (identifying target audiences, tracking the effectiveness of marketing campaigns, and personalizing their marketing messages, improving the marketing ROI).

See FoodButler24

"78% of restaurant operators say that they simply cannot find enough workers to handle all the business that’s available to them"

“in the wake of soaring inflation, they’re also facing higher wholesale food costs”

"70% of people surveyed prefer to order digitally over in-person"

"77% of people choosing an online ordering system, kiosk or mobile app cited convenience as the primary reason"

To improve efficiency and consumer experience, hospitality businesses (hotels, restaurants, cafes, offices, caterers, etc.) use a variety of Machines and Technologies:

Smart fridges are refrigerators/coolers that use sensors and connectivity to offer a cutting edge self-service experience to customers and monitor inventory levels and automatically place orders for new supplies when needed. Being equipped also with an efficient cutting-edge software featuring a multitude of management functionalities, smart fridges can analyse and predict customer behaviour.

A research article published in the Journal of Hospitality and Tourism Technology shows the main drive behind the hospitality companies to choose smart fridges, like FoodButler24:

“The adoption of smart fridges in has the potential to transform the consumer experience, providing a level of convenience and personalization that was previously impossible. Smart fridges enables hotels to offer guests a more customized experience by providing them with the ability to choose from a variety of food options, tailored to their preferences, reduce food waste, optimize inventory management, and gain valuable data insights that can be used to drive better business outcomes.”

There are several companies that have adopted smart fridges and smart canteens to increase their efficiency:

Google has installed smart fridges in its offices that use sensors to monitor inventory levels and automatically place orders for new supplies. This has helped Google reduce food waste and optimize inventory management.

Cisco has installed smart canteens in its offices that use mobile ordering and payment systems to streamline the ordering process and reduce wait times. Employees can use their smartphones to order and pay for meals, which are then prepared and delivered to them in a timely manner.

PepsiCo has developed a smart vending machine that uses facial recognition technology to personalize the vending experience for each user. The vending machine uses a camera to identify the user and recommend products based on their past purchasing behavior.
Amazon has developed a smart grocery store concept called Amazon Go that uses sensors and cameras to track customer movements and purchases. Customers can simply walk in, pick up the items they want, and walk out without having to stop at a checkout counter.

Overall, smart fridges and smart canteens are being adopted by companies across industries to leverage the power of data and automation to streamline processes and provide users with a more personalized experience.

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